Sustainable design
considers not only the aesthetics of the finished
item but the project as a whole: Before production,
during production and after production.
Does
the designed item need to be printed? Could
it be as effective in pdf, website or email format?
If it does need printing, careful planning of
the quantity required is essential. Printing
too many will result in needless waste; printing
too few will necessitate reprinting which is
costly and not at all sustainable.
It is extremely
important that environmentally responsible papers
are used. Don't be fooled by thinking
they won't look as good or will cost more money.
Paper mills are having to become more responsible
in their methods.
